As a SEO consultant I support companies in website optimization without doing everything by myself as a search engine optimizer would. In most cases a SEO consultant concentrates on a thorough SEO analysis developing a concept for on site optimization while also devising a long term link building strategy.

Ideally the link building is not done manually neither by the SEO consultant nor by the employees of the client. The best case scenario is that the consulting allows programmers and copy writers to create compelling content that spreads by its self in a viral manner through social news networks, social bookmarking and the blogosphere.

My consulting work does exactly that if you want it: It empowers you, the client, to do whatever necessary to better your ranking organically, get more visitors and at the end sell more products or services.